Nour is focused on delivering cutting-edge Gen-AI solutions to clients and helping them transform customer experiences. We asked Nour about how she is helping clients put AI to work?

Nour said, “Putting together an AI strategy is critical first step. It's important to not only have functional AI solutions and AI models, but also ensure that the AI solutions are governed, explainable, transparent and above all trustworthy.”

“AI solutions should not just be looked on as an enhancer or add-on to our existing workflows. They should be embedded into our everyday life and into the different business processes that we have,” explained Nour.

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