Much of the conversation about technology innovation in Canada’s housing market has focused on consumers, from home searches to mortgage approvals. Less attention has been paid to the professionals behind every transaction, where a growing technology race is underway among real estate agents competing for clients in a challenging market.

In a profession where speed-to-lead, client responsiveness and marketing effectiveness can directly affect revenue, advances in technology are emerging as a powerful competitive advantage for agents looking to stand out in a crowded market.

One player on the frontlines of that shift is AgentLocator, a Canadian real estate marketing and CRM company.

Thousands of real estate agents in Canada and across the US utilize AgentLocator’s CRM and rely on the company to run their websites and lead-generation efforts. AgentLocator’s mission is to build a platform that will make it as easy as possible for agents to manage their databases, market their services and deliver impeccable client care.

As AgentLocator expanded its Software as a Service (SaaS) platform for real estate professionals across North America, it needed cloud infrastructure that could keep pace with rapid growth. The company required the ability to quickly deploy, test and, if necessary, roll back platform changes without disrupting service. By improving deployment speed, reducing costs and accelerating time to market, IBM helped AgentLocator create a more agile platform that empowers real estate agents to succeed in a fast-moving market.

Case study: https://www.ibm.com/case-studies/agentlocator

IBM and AgentLocator are available for interviews to discuss such topics as:

• Is real estate becoming a technology business as much as a people business?
• How is technology changing the real estate profession itself and is there a growing divide between tech-enabled agents and everyone else?
• What does AgentLocator’s experience reveal about how Canadian mid-sized companies are using cloud technology to compete, scale and innovate?
   

For more details:

Douglas Chow, IBM Canada
douglas.chow@ibm.com